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Privacy Policy

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Privacy Policy

Protecting your Privacy at AquaTerra

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At Kerry Aqua Terra Ltd., we prioritise the privacy of information submitted on our website, Kerry Aqua Terra Ltd. (referred to as AquaTerra Boat Tours), in compliance with the Data Protection Acts 1988 - 2018 and The General Data Protection Regulation (GDPR).

This Privacy Policy outlines our practices regarding the collection and use of data relating to you on this Site and the purposes (including disclosures to third parties) for which we use such data. By using our Site, you consent to our privacy policy (this page). If you have any questions about our use of your data, please email us at info@kerryaquaterra.ie.

This Privacy Statement pertains to all websites and domains owned by AquaTerra Boat Tours.

Changes to our Privacy Policy

We retain the right to amend this Privacy Policy as necessary. Any revisions will be communicated to you by posting the updated Privacy Policy on the Site and adjusting the "effective date" displayed at the bottom of this Privacy Policy.

What type of information do we gather?

Our website collects two types of information: Automatic, or Non-Personal Information, and Personal Identifiable Information.

External Links

From time to time, we may feature or recommend third-party products or services on our website. These external websites operate under their own separate privacy policies. Therefore, we are not responsible for the content or actions of these linked sites. Nevertheless, we strive to maintain the integrity of our website and value your feedback on these third-party platforms.

Automatic Information

Automatic Information refers to data automatically transmitted by your web browser to our web server each time you visit our Site. This includes your computer's IP address, browser type, operating system version, duration of site visits, and geographic location.This anonymous data is used solely for statistical purposes to enhance user experience on our Site. By using our Site, you consent to the collection and utilisation of this information by us. Most non-personal information is gathered through cookies or other analytical technologies. For further details, please refer to our Cookies Policy.

Personal Identifiable Information (PII)

Personal Identifiable Information (PII) is data that can be used, either alone or in combination with other information, to identify, contact, or locate an individual, or to identify an individual in context.

Purpose of Collecting PII

We collect and process PII pertaining to your use of this Site and our interactions with you to fulfil your requests for information, provide personalised updates on our tours, inform you about offers and upcoming events, and facilitate tour bookings as per your preferences.

Where We Collect PII

At AquaTerra Boat Tours, we gather personal information directly supplied by you on our Site. Additionally, we may collect your PII through alternative channels such as phone or email.

We gather PII from various types of Site forms including:

  • Enquiry Forms;
  • Contact Forms;
  • Booking Forms;
  • Pre-Tour Surveys;
  • Newsletter Signup Forms;
  • Job Applications.

What PII Do We Collect?

Typically, we collect the following personal details:

  • Your name and contact details (email address, phone number, postal address);
  • Age range and contact/marketing preferences;
  • Details of any relevant medical conditions;
  • Credit/debit card or bank account details;
  • User ID and password for your Site account;
  • For job applications, your resume including education, employment history, and referees;

Additionally, we may collect:

  • IP address used to access the website;
  • Any other information provided by you or generated about you during your website usage.

How Do We Use Your Information?

We utilise this data to keep you informed about upcoming tours and events, address your inquiries, enhance our service quality, book your tour and suitable accommodation, and ensure the safety and inclusivity of our tours.
Furthermore, PII is used for standard business transactions, including making and receiving payments.

On occasion, we may also contact you for market research regarding our products or services. You will always have the opportunity to specify your privacy preferences concerning such communications.

Children's Privacy

AquaTerra Boat Tours is dedicated to safeguarding children's privacy. We do not knowingly collect information from children under 16 and do not target our Site to children under 16.

Legal Basis for Processing Personal Data

The legal bases for processing your personal data include tasks carried out in the public interest or in the exercise of official authority vested in us by law, compliance with legal obligations, performance of our contract with you, or your consent to the processing.

Requirement to Provide Personal Data

You are not obligated, either by law or contract, to provide us with any personal data. However, if you choose to book a tour with us, certain information, such as your name, contact details (phone number/email), and payment details, is necessary for us to enter into a contract with you and process your payment. Failure to provide this information will result in the inability to book a tour with us.

How We Protect Your Information

At AquaTerra Boat Tours, we employ various security measures to safeguard your personal information when you make a booking or when your personal information is accessed.

We use a secure server to ensure that all sensitive/credit information you provide is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database (Bookeo). Your card details are not visible or stored by us during online transactions.

We are committed to taking all reasonable steps, including relevant technical and organisational measures, to ensure the security of the data you provide to us. We will only use the data for the intended purpose outlined within this Privacy Policy.
Please note, however, that while we implement stringent security measures, the inherent nature of the Internet means that we cannot guarantee or warrant the security of any information transmitted to us via the Internet to be 100% secure.

Disclosure of Information to Third Parties

At AquaTerra Boat Tours, we prioritise the protection of your Personal Identifiable Information (PII) and do not engage in selling, trading, or transferring it to third parties. However, we may disclose your personal data to the following entities for specific purposes:

  • Trusted third parties who assist us in website operations, business conduct, or service provision, IT service providers, professional advisers, and auditors, provided they agree to maintain confidentiality.
  • Successor owners or operators of the Site.
  • Other members within our corporate group.
  • Public authorities and bodies where required or permitted by law, such as the Gardaí or law enforcement authorities, for crime prevention, investigation, or detection purposes.

We reserve the right to enforce our Site policies to safeguard our rights and those of other individuals and ensure compliance with the law.

Retention of Information

We adhere to a policy of retaining your personal data for no longer than necessary. Your personal data is retained for the duration required for the purposes outlined in this Privacy Policy or to comply with legal obligations.

Transfer of Information

For residents of EEA countries, we may transfer your personal data outside the EEA, including to jurisdictions not recognised by the European Commission for equivalent protection levels. In such cases, we ensure compliance with applicable law through measures such as standard contractual clauses or obtaining explicit consent.

Updating, Verifying, and Deleting Personal Data

You have various rights concerning your personal data, including access, rectification, erasure, restriction of use, objection to processing, and data portability. To exercise these rights or inquire about your personal data, please contact us at info@kerryaquaterra.ie or write to us at our postal address. Any such requests may be subject to applicable fees under data protection regulations.

Get in Touch

If you have any questions or concerns regarding our privacy policy, feel free to contact us using the details provided below:

Company Name: Kerry Aqua Terra Ltd.

Address: Jane Street, Knightstown, Valentia Island, Kerry, Ireland

Website: www.kerryaquaterra.ie

Email: info@kerryaquaterra.ie

Telephone: +353 (0) 87 922 0544

Privacy Policy Update: February 2025

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  • Home
  • Our Boat Tours
    • Boat Tours
    • The Valentia Island Experience
    • The Ultimate Skellig Coast Tour
    • Skellig Michael: Landing Adventure
    • Marine Park Wildlife Tour
    • Dingle Day Trip
    • Inish Tearaght Lighthouse & Blasket Islands
  • Exclusive Voyages
  • Explore Valentia Island
    • Discover Valentia Island
    • Blogs
    • Explore Kerry
  • Our Fleet
  • About
    • About Us
    • Sustainability
    • Accessible Tours
  • More
    • FAQ
    • Contact Us
  • Map Marker Icon Knightstown, Valentia Island,
Co. Kerry, Ireland.
  • Mail Icon info@kerryaquaterra.ie
  • Call Icon +353 (0) 87 922 0544

Follow Us

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This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
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This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
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This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
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AquaTerra Boat Tours Accessibility Statement

Accessibility Statement

  • www.kerryaquaterra.ie
  • June 19, 2025

Compliance status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

  1. Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

    These adjustments are compatible with all popular screen readers, including JAWS and NVDA.

  2. Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.

    Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported in our website

  • Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
  • Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
  • Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
  • ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
  • Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
  • Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Additional UI, design, and readability adjustments

  1. Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
  2. Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
  3. Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
  4. Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
  5. Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
  6. Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
  7. Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to